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Industries

At Areedi, we have the expertise to work within many different sectors to transform your business. We combine a love for business with key insights to help you serve your customers in the Finance Healthcare Hospitality Manufacturing Public Service Retail Services Transportation sector.

The world of finance, payments and banking is changing rapidly. Electronic wallets and mobile money products are becoming more popular in Nigeria. Our choices for payments are increasing, backed by technology and an increasingly connected population.  However, financial products are complex and sometimes confusing for the general population. Differentiation is still low among financial services providers. Processes are still very manual, and too often require a customer’s physical presence at the bank.

Good customer service is much more than offering promos and having a social media handle. How easy is it to use the company’s products and services? Is expert advice available, especially for complex products and investment tools? Consistently meeting customers’ basic expectations, independent of channels sounds simple but requires a lot of internal efficiency. Addressing obvious and basic service failures is a good place to start.

Financial service providers need to understand the customer’s perspective at a deep level. Otherwise, competitors will swoop in and poach customers with better products and services. Differentiation based on products alone is no longer a strategy.

Talk to Areedi today, and let us work with you to delight your customers. We also offer consulting services that will streamline your business. If you’re interested in higher profits, better efficiency and a better service experience for your customers, please fill out the Customer Information Form and we’ll get back to you soon.

Hospitals and other healthcare facilities can be confusing and unpleasant places for patients. The overall goal is to provide a good outcome for the patient and his/her family. Deeper understanding of the patients’ point of view can help to ease the tension. A focus on patient outcome makes it easier to see which activities make a difference for patients and their loved ones. The approach that is based on understanding the patient’s experience helps hospitals to work towards a common goal – delighting the patient. Why is this important? Because every patient has an opinion of the service they experience.

As it turns out, the higher patients rate the quality of the service, the more they trust the quality of the treatment. Therefore, it is incredibly important to pay attention to the simple things that make up the patient experience.  Friendly staff, clean rooms, short waiting times, and well-managed reception areas all affect the patient experience. Patients and relatives that feel that they are well taken care of collaborate better with hospital staff. When both parties are at loggerheads with each other, chaos and mistakes often follow. More confident patients enable the experts that surround them to get on with their job and work better together to create the results everyone wants.

We realize that there are challenges that come with managing a healthcare facility in Nigeria.Talk to Areedi today, and let us work with you to delight your customers. We also offer consulting services that will streamline your business. If you’re interested in higher profits, better efficiency and a better service experience for your customers, please fill out the Customer Information Form and we’ll get back to you soon.

The hospitality industry is big business in Nigeria. Guess what the industry is based on? That’s right – service. Every action and every decision comes down to delivering great service, which means treating guests well at every interaction. Customers have more control these days, and are better informed. Some have experienced personalized services. They also crave mobile access, transparent prices and guest ratings. Businesses must adapt to these trends to remain competitive.

In today’s market, customers always have a choice. They decide where and how they will spend their money. At the end of the day, what matters is great service build on friendliness, openness and good guest and customer care. These values and the ability to adapt to trends quickly make your business more attractive – for guests, customers and staff alike.

What is the customer experience like at your organization? Do you have a good handle on the different parts of the guest’s journey? You can gain a competitive advantage by considering the entire journey. The selection process, booking, information and recognizing regular customers are all essential elements of the customers’ experience. Designing services around the customer journey will provide more opportunities to engage them and retain their business.

Talk to Areedi today, and let us work with you to delight your customers. We also offer consulting services that will streamline your business. If you’re interested in higher profits, better efficiency and a better service experience for your customers, please fill out the Customer Information Form and we’ll get back to you soon.

Manufacturing is tough everywhere, but can be especially so in Nigeria where electricity is still very expensive. Profit margins can be low or nonexistent because of competing imports that are cheaper to produce.  For those who are brave enough to do this in Nigeria, operational excellence has to be key. This requires a deep understanding of the customers’ experience, as well as managing the entire supply chain.

In many manufacturing companies, even departments that work with customers tend to get caught up in day to day business. Misalignment between various departments such as sales, marketing, product development, and production can negatively impact the success of the company. If your staff engage with customers on a regular basis, it could very well bring new insights that challenge beliefs and conventions. This external view can be especially powerful in product and service innovation.

Talk to Areedi today, and let us work with you to delight your customers. We also offer consulting services that will streamline your supply chain and maximize your profits. If you’re interested in higher profits, better efficiency and a better service experience for your customers, please fill out the Customer Information Form and we’ll get back to you soon.

The civil service and other public organizations in Nigeria have a bad reputation for being ineffective and not providing services on a timely basis. People who need these services often feel frustration long before entering the office. Many public services are defined by government policy and experienced as bureaucratic. This leads to a poor public opinion of these services compared to other sectors. Limited funding, manual processes, perceptions of corruption and employees that feel tied to a certain way of doing things don’t contribute positively to the user experience.

Public and government services operate differently from the private sector. There are certainly similarities – everyone would like to get the biggest bang from each Naira spent. However, the public sector has to think about what will provide the most good for the most people within its jurisdiction. After all, customers can choose where they buy their groceries, but their choice of where they go to court or pay taxes is limited.

To that end, it rests on the public services organizations to move themselves away from the image Nigerians have of them. It isn’t easy or quick to change policy. However, you can positively influence the way your users comply with the policy. You can provide clear instructions to guide the customer through the required process, or provide a welcoming atmosphere for an unpleasant experience.

Talk to Areedi today, and let us work with you to pleasantly surprise your jurisdiction. We’ll make your public services easy to use and understand, and streamline your operations. If you’re interested in higher profits, better efficiency and a better service experience for your customers, please fill out the Customer Information Form and we’ll get back to you soon.

The retail sector in Nigeria is booming, and is expected to grow over the next decade. Nigerians love to shop, although the way we shop is changing rapidly. There are huge investments in ecommerce, with both general and niche players competing for a slice of the market. Large shopping chains are also very prominent in big cities, and are making inroads into less populated areas of Nigeria. Potential customers can compare prices with a few clicks, and they are armed with more information than ever.

These trends in technology and service are a challenge for all retailers, as they try to figure out where they want to play. And yet, many retailers in Nigeria are yet to take full advantage of the opportunities available to them. These opportunities can be on the back end (proper inventory management, cash flow, payment options) or on the front end (targeted marketing, retaining customers)

A great retail experience is not only about collecting payment for an item. It starts when the customer wants an item, and finishes after the customer is satisfied. A solid understanding of how customers shop will enable retailers to deliver the kind of service that results in strong revenue. Talk to Areedi today, and let us work with you to delight your customers. We also offer consulting services that will streamline your supply chain and maximize your profits. If you’re interested in higher profits, better efficiency and a better service experience for your customers, please fill out the Customer Information Form and we’ll get back to you soon.

Check out our process design work for Reelfruit, a Nigerian company that retails healthy dried fruit and nuts:

Reelfruit Credential

Car Dealers

The process of buying a car in Nigeria can be frustrating and scary, especially when the customer isn’t sure what they’re getting. Not every car dealer reliably provides after sale service, and most do so at a very basic level. Some rely on promotions and other marketing efforts to entice customers. However, the dealer down the road can offer the same promotions to the same customers. How much difference is there between one dealer and another?

 

Transportation

Transportation in Nigeria can be a nightmare. The country sorely lacks the basic infrastructure needed to support its massive population. (That problem will require time, money and good policies from the government to solve.) However, companies that exist to serve a transportation need can help their customers make better decisions, with the use of enabling technology. Keep in mind that selling tickets meets just one part of the customer’s needs. Finding creative ways to help customers during the travel experience will ensure that they remember you during their next trip.

 

What gives?

 

Despite the infrastructure challenges in Nigeria, there are still opportunities to delight customers beyond promotions. There are many customer touch points – from the first time they walk into the business, to when they drive away with the new car or use the travel service. Dealerships that care enough to connect with the driver and owner can build a relationship that is profitable for them and appreciated by customers. Travel companies can deliver a smooth travel experience that guides the customer from the moment they start planning a trip until they reach their destination

 

Service is so much more than just an oil change or the sale of a bus ticket. Talk to Areedi today, and let us work with you to delight your customers. We also offer consulting services that will streamline your business. If you’re interested in higher profits, better efficiency and a better service experience for your customers, please fill out the Customer Information Form and we’ll get back to you soon.